Digital Transformation & Software Engineering Services
What Digitally Progressive Companies Get Right in the Digital Economy

What Digitally Progressive Companies Get Right in the Digital Economy

Most digitally progressive companies keep a lookout for digital disruption opportunities – opportunities where they can leverage recent industry / technology trends to either create a new business model or convert an existing business process to be more consumer-friendly and cost effective.

In all of these companies, one notices a common thread – they build their business around the needs of their users (i.e. adopting a user-centric approach).

From a technology perspective, most of them rely heavily on APIs to unlock the rich data within an organization and make it accessible to the external world through multiple channels (mobile, web, cloud etc.).

Most of the industry disruption opportunities that these companies undertake, broadly fall into the following categories:

  1. Trailblaze – Disruptive new product development
  2. Revitalize – Redesign, enable and optimize existing environments to serve latest technology trends
  3. Strategic – For example, embracing the Omnichannel approach or promoting a new business model
  4. Analytics – Empowering the business with data, thereby unearthing new business / monetization opportunities

Ness becomes an ideal partner for such companies to succeed…

Ness’s capabilities in understanding customer business needs and approaching the solution from an end-user perspective, has made an impression on our clients. The Ness Connected Framework is the perfect foundation to address business needs around disruptive new product development, and integrate User Experience, Data Analytics and Product Engineering into a self-organizing composite Agile Delivery Construct Agile is the default delivery construct for all disruptive projects because disruption by definition involves evolving / changing user stories. Most disruptive projects also involve Proof of Concepts (POCs) or Minimum Viable Products (MVPs) before actual implementation, which again is a concept tailor-made for the Ness Connected Framework.

About the Author

Rakesh Raghudharan Rakesh Raghudharan
Rakesh is AVP-Business Development at Ness Digital Engineering. He works out of the Ness San Francisco office

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