The Chief Digital Officer for Ness SES, Mark Lister and the Director, Digital Practice, North America, James Williams, outline five recommended steps that companies should take to determine how they can best implement a successful omnichannel strategy. Step #1: Build a business case. Perform a channel assessment to determine which channels are effective, which are […]
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Companies that successfully create a seamless, omnichannel experience across engagement channels with their customers forge stronger customer relationships. In the age of the Digital Economy, it is essential that companies strive for this to stay ahead of their competition. Analyst houses such as IDC have predicted that investment of time, budget and energy into omnichannel […]
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The Banking and Financial Services industry is frequently cited as being at the cutting edge of innovation in technology. Omnichannel is the latest in a long line of such buzzy phrases and one for which each institution must formulate a strategy to stay competitive. Views on what omnichannel actually means are diverse, and there is […]
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Unfortunately for most businesses, there is no promised land for Data: no single end location that provides everything your organization needs to unleash the potential of its data assets. Data is inherently nomadic, and the notion of storing data, either in a centralized store or decentralized stores, is constantly evolving to support business and technology […]
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By now the concept of Omnichannel is not as foreign as it used to be. In fact, Omnichannel is one of the key areas while formulating a digital strategy especially within B2C contextualization. Historically the interaction between customers and business was one-way, until the onset of social media ecommerce and of mobile technologies which have […]
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