Championing Digital Storytelling – It’s Not About You, You, You. Make Your Brand Relevant to the Lives of Your Audience

07 April 2016
by: Mark Lister
in: Blog
Tags: Customer Experience, digital disruption, digital economy, Digital Storytelling, user experience
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How can organizations cut through the white noise and keep their customers satisfied and coming back for more? Ness Digital Engineering Chief Digital Officer, Mark Lister has authored an article for online portal Fourth Source where he spotlights the issues that rise from trying to reach out to an audience that is increasingly distracted in the […]read more »

The Education Sector – Thriving in Digital Disruption

24 November 2015
by: Anand Subramanian
in: Blog,Digital Economy and Digital Transformation
Tags: digital disruption, education industry
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The wave of digital disruption is cutting across all industries. The education sector, capitalizing on innovative platforms and solutions that keep streaming into the market, is at the forefront of this disruption. Personalized Learning and Learner Analytics are two key domains within the education sector that are superbly taking advantage of new innovative technologies by […]read more »

India: At the Point of Digital Disruption

14 April 2015
by: Aishhwariya Subramanian
in: Blog,Digital Economy and Digital Transformation
Tags: digital disruption, digital economy, india
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India is currently at the precipice of a revolution and is poised to free fall towards massive digital disruption. Even casual observers of the digital economy will be aware that the world is constantly redefining itself through technology and digital disruptions. Dinesh Malkani President, Cisco India & SAARC, has boldly proclaimed that 2015 will be […]read more »