Championing Digital Storytelling – It’s Not About You, You, You. Make Your Brand Relevant to the Lives of Your Audience
How can organizations cut through the white noise and keep their customers satisfied and coming back for more? Ness SES Chief Digital Officer, Mark Lister has authored an article for online portal Fourth Source where he spotlights the issues that rise from trying to reach out to an audience that is increasingly distracted in the digital age and provides his insights on how it can be tackled.
He writes, “Users are tired of too much, irrelevant choice and take refuge in a few safe havens online that satisfy them every time. Many brands are struggling to reach two-way conversation utopia despite the opportunities that digital services and products afford… So, how do companies keep consumers’ attention – what delightful approaches work best?”
In the article, Mark makes a case for digital storytelling and the ways it can connect the end user with the organization. He also provides his expert tips on how companies in the digital economy can draft lucid and compelling digital storytelling experiences.
Click here to read full article in Fourth Source.
