How to Capitalize on Data Monetization in the Publishing Industry
Ness’s General Manager, Central & Eastern US, Tim Burke, has authored an article titled, “How to Capitalize on Data Monetization in the Publishing Industry” for EContent. In the column, he notes the important trend of companies leveraging data about their consumers to generate new revenue streams to stay competitive in the digital economy. He writes, “There is a clear recognition by publishers that they need to expand channels and markets to keep the attention of consumers who have unprecedented choices for digesting content today.”
