How to Capitalize on Data Monetization in the Publishing Industry
Companies in this digital economy are constantly trying to cull out revenue potential offered by data monetization. Some publishing firms have already successfully carved out new revenue streams by leveraging existing data about their consumers. Offering his expertise on this subject, Ness’s General Manager, Central & Eastern US, Tim Burke, has authored an article titled, “How to Capitalize on Data Monetization in the Publishing Industry” for EContent where he provides recommendations to assist the publishing sector.
He writes that some of the most imperative steps are to develop a keen business strategy and conceptualize tactics that support your vision. He notes, “Business position and vision around data monetization are typically developed by the C-level executives within publishing organizations. These are the people who own the funding for the investment. Defining a vision can be a challenge for executives because the industry is evolving so rapidly that they can’t keep pace with what the possibilities are. Many become overwhelmed and develop “analysis paralysis.” Enlisting ideas and insights from both internal and external professionals can be helpful to moving the vision forward and creating a sense of urgency for change.”
Click here to read the entire article: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/How-to-Capitalize-on-Data-Monetization-in-the-Publishing-Industry-112317.htm
