Using Digital Storytelling to Improve Customer Engagement
Ness SES’s Chief Digital Officer, Mark Lister, has authored an article for Total Retail titled ‘Using Digital Storytelling to Improve Customer Engagement’. In the piece, he explains how Digital Storytelling could be the key to an organization’s success in a world where the customer is bombarded with choice. He writes, “Digital storytelling is emerging as a pathway through the noise and points to a higher success rate for thoughtful, content-focused propositions.”
