Emerging Markets Are Saying Yes To Mobile First Strategies
Ness expert quoted in CRM Magazine.
Moshe Kranc, Chief Technology Officer of Ness SES, has been quoted in an article in CRM magazine exploring business trends in emerging markets. The article, “Mobile-First Strategies Take Hold in Emerging Markets,” notes that emerging markets like China, Latin America and Southeast Asia are eschewing seasoned forms of advertising and moving straight to Mobile First strategies. Moshe advices companies to understand local requirements in emerging markets before developing a marketing strategy. He says, “Companies need to understand and work with local delivery systems, payment methods, etc., to ensure promises aren’t made through mobile advertising that can’t be met on the back end.”
