How can the investment industry attract young, affluent millennials?
Investment advisers operating in the digital economy are having to re-tune the way they attract new clientele, specifically those who are young investors. According to the 2015 World Wealth Report, the high-net-worth market has grown significantly in the past six years. But how can traditional advisers attract new age millennials who have come to expect an exemplary customer experience?
The key to ensuring the business of young affluent investors is by understanding how they operate. James Williams, director of digital services at Ness SES, highlights in InvestmentNews that a seamless and personalized approach is something wealth managers will need to start providing, or they’ll risk losing existing and prospective clients to organizations that have a better understanding of the modern customer journey.
View this InvestmentNews article to read more about the five elements investment advisors should look at implementing to create the seamless customer experience millennials will expect.
