What’s the role of CMOs today?
Article outlines tremendous opportunity for CMOs
In the digital economy, the Chief Marketing Officer plays a vital role in helping their organizations achieve success. This CMO.com article titled, "Will The CMO Be The CIO V2.0?," highlights that CMOs shouldn't underestimate the importance of striking the right balance between understanding technology and understanding customers: "While technology exists to drive the business strategy, to be successful CMOs, it requires an understanding of both sides of the coin--creative and technology."
Click here to read the article: http://www.cmo.com/articles/2015/9/27/will-the-cmo-be-the-cio-v20.html