As content and audience interaction has become increasingly web and device based, ATP Media – the commercial arm of the ATP World Tour – and PERFORM explored how to update and revitalize the TennisTV experience on mobile; to better engage their audience and tap into the enthusiasm of a younger generation of fans. ATP Media and PERFORM own and distribute the rights for both the men’s and women’s professional tennis tours respectively.
Ness used its successful relationship with PERFORM – a leading sports digital media company and long-term partner of ATP Media – to help inject a modern user experience into the TennisTV applications. The goal was to modernize the mobile experience, introduce more native functionality and increase consumption of live and video on demand (VOD) highlights content across mobile platforms, specifically iOS and Android. Innovative multi-screen streaming on tablets and favorite player or match alerts on all apps have enhanced the live experience for the customer while increasing engagement. The TennisTV apps provide a wealth of relevant data, live match streaming and video on demand (VOD) – both in in HD – and tiered payment functionality powered by feeds from the PERFORM platform.
