The Big Rethink. The Age of the Entrepreneurial CMO

Ness will be participating at The Big Rethink which joins together leaders from the Digital Economy to gain global perspectives and actionable insights from senior marketing executives, innovators and entrepreneurs.

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To win at marketing today requires the mentality of a lean start-up, flexible organisational structures and a keen understanding of cutting-edge technology. Enter the age of the "entrepreneurial CMO"—a new generation of marketing executive, known for their speed, agility, technical savvy and the ability to scale on a tight budget. This breed of leaders sees trends emerging from around the corner and leverages them to engage customers in powerful ways.

Click here to read more about the upcoming event: 

http://www.economistinsights.com/marketing-consumer/event/big-rethink-uk-2015/registration